Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
Insights
See which subscriber experiences are driving revenue.
Connect what your team builds in Nami — the pages, flows, and campaigns subscribers move through — to the outcomes that actually move revenue. Subscription-native metrics segmented by SKU, placement, campaign, page, and more. Where event-based analytics tools fall short.
- CTV
- Web
- Mobile
Revenue · last 30 days
$1.84M +18.4%
Platform Country Campaign Page
This month Prior period
Paywall conv.
5.42%
Trial starts
12,408
Purchases
8,621
Rev / impression
$0.61
You don't have a data problem. You have a data-organization problem.
Most subscription teams already pay for event-based analytics, billing reports, and campaign-tool dashboards. What no one has built is the layer that connects them. Event tools capture clicks and sessions; they don't natively model paywall conversion, trial-to-paid, or subscriber state. The team ends up with three dashboards and no honest answer to what just happened in the funnel.
Three dashboards
Product analytics Billing Campaign tool
Insights
Three dashboards → one funnel.
Subscription analytics that connect what you ship to what subscribers do.
Subscription metrics that map to your funnel.
Revenue, paywall conversion rate, trial starts, purchases, impressions, unique viewers, active devices, failed notifications, and more. Subscriber-aware metrics named for the funnel you're optimizing — not generic event counts you have to reverse-engineer into a subscription story.
Metrics · last 30 days
14+ metric types
Revenue
$1.84M +18.4%
Paywall conv. rate
5.42% +0.6 pt
Purchases
8,621 +12%
Trial starts
12,408 +9%
Sessions
486K +4%
Active devices
212K +6%
Impressions
1.2M
Unique viewers
318K
Failed notifs
0.4% -0.2 pt
Segment by what drives your business.
Slice any metric by product SKU, platform, country, campaign, placement, campaign segment, or page. See which offering converts best on Roku. See which campaign produced the highest trial-to-paid rate. See which page drove the most revenue in Germany last month. Every cut is a question with a direct answer.
Slice by
Platform Product SKU Country Campaign Page
Segment Revenue Conv. Trials
iOS
$682K 5.8% 4,210 Roku
$418K 6.3% 3,002 Android
$361K 4.7% 2,604 Apple TV
$224K 5.1% 1,612 Web
$155K 3.9% 980 Granularity that adapts to the rhythm of the work.
Pull hourly resolution when a new campaign goes live and you need to know if it's working tonight. Pull yearly when reviewing subscriber growth at a board level. Insights adapts to the rhythm of the work, not the reporting calendar.
Granularity
HourlyDailyWeeklyMonthlyYearly
Visibility across every screen your subscribers are on.
iOS, Android, Apple TV, Roku, Fire TV, Samsung, LG, Vizio, Xbox, Google TV, Chrome, Safari, Edge — every Insights metric breaks down by surface, so the team can see where each platform stands without leaving the dashboard.
Subscriber-aware data, grounded in real conversion behavior.
Millions in revenue uplift across our customer base. Insights makes the path to that revenue legible — subscriber-aware metrics tied to real conversion behavior at the experience layer, not generic event data.
Insights is the measurement layer. The platform is the system.
Pages, Flows, Campaigns, and Experiments are where your team designs and ships
subscriber experiences. Insights is where your team reads what subscribers did with them — the
missing piece in subscription orchestration, where the design-to-measure loop closes inside one
workspace.
FAQ
Common questions about Insights.
Does Insights replace our existing analytics platforms?
No. Insights focuses on subscriber-funnel questions that event-based analytics tools weren't built to answer — paywall conversion rate, trial starts, and revenue segmented by platform, campaign, and page. It's part of subscription orchestration: the practice of designing, testing, and optimizing the complete subscriber journey across every platform, from one system, without code. Most Nami customers keep their existing stack and use Insights alongside it; Nami also integrates with Amplitude, mParticle, and Twilio Segment so subscriber events flow into your platform of record.
What metrics does Insights track?
14+ metric types including revenue, paywall conversion rate, purchases, sessions, active devices, impressions, unique viewers, trial starts, and failed notifications. Every metric segments by product SKU, platform, country, campaign, placement, campaign segment, and page — so you're working with breakdowns that map to real decisions, not aggregate numbers.
How is this different from Amplitude or Mixpanel?
General analytics tools are event-based — they capture activity. Insights is subscription-aware — it's organized around subscriber states, funnel stages, and conversion outcomes. The two are complementary: Amplitude answers product-behavior questions broadly; Insights answers what actually happened in the subscription funnel.
Can we share Insights dashboards with the team?
Yes. Every Insights dashboard generates a shareable URL that preserves the full state — metric, date range, filters, segmentation, timezone. Drop it in Slack, attach it to a ticket, send it to leadership. Everyone reads the same numbers in the same context.
Can we use Insights data in our existing reporting workflows?
Yes. Any Insights view exports to CSV, so the subscription-specific data layer travels into whatever BI tool, reporting workflow, or board deck your team already runs on. The data doesn't get trapped inside Nami.
What's new in Insights
LatestInsights updates
See all Insights updates- May 26ImprovementMore Insights Date PresetsNew date range presets in Insights charts to speed up routine reporting.
- May 26ImprovementOverview Period-Over-Period StatsSee Revenue and Conversion deltas vs. the prior period right on the Overview screen.
- May 1ImprovementInsights Settings MenuConfigure Nami Insights environment settings from a streamlined gear menu.
Every experience you ship deserves a clear picture of what it produced.
Insights is the measurement layer that turns subscriber behavior into actionable data.