Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
Nami for Mobile App Publishers
Your subscription revenue grows faster when you stop waiting on engineering.
For fitness, productivity, education, and lifestyle apps, the subscriber journey is where growth is won or lost. Nami gives product and marketing teams the ability to design, test, and optimize every moment in that journey — without a sprint cycle standing in the way.
The problem
The mobile experience layer is locked in engineering.
The core problem for mobile app publishers is that the experience layer is locked in engineering. Product managers can sketch a better onboarding flow on a whiteboard but can't ship it without a ticket, a sprint, and an App Store release that takes two weeks. Growth managers can see the paywall is underperforming but can't test a new pricing layout until the next release cycle. By the time the test ships, the original idea is three months old and the quarter is nearly done.
The dynamic has a compounding cost. Fitness apps live and die by how well their onboarding connects to the paywall — but most haven't changed their onboarding flow in over a year. Education apps need to route different subscribers to different offers based on what they came to learn — but the branching logic would require an engineering project to build. Lifestyle apps spend heavily on paid acquisition and bring users to a landing page that hasn't been touched in six months. Every one of those moments should be tested, iterated on, and continuously improved. Most aren't, because the team can't move fast enough.
The competitive pressure makes the cost tangible. The subscription apps at the top of the charts are running dozens of tests per month across paywalls, onboarding flows, and offer structures. They don't have bigger engineering teams — they have systems where product and marketing own the experience layer directly. Every sprint cycle between an idea and a live test is a cycle a competitor isn't waiting on.
See how subscription orchestration works How Nami solves it
The full subscriber experience layer, owned by product and marketing.
Six things mobile app publishers using Nami stop waiting on engineering for.
Design subscriber experiences without engineering
Product and marketing teams build paywalls, onboarding flows, upgrade screens, and landing pages in Nami's visual editor — no code required for day-to-day work. A single initial SDK integration gives your team direct control over every subscription experience from that point forward. Changes publish from the dashboard, not from Xcode or Android Studio.
Test continuously, without release cycles
A/B and multivariate tests run directly on pages and flows, with configurable traffic allocation across variants and subscription-aware results that show the true conversion impact of every change. Test a new pricing presentation this week, iterate next week, and compound those improvements into measurable conversion growth — without touching the App Store or filing a single ticket.
Build subscriber journeys, not just paywalls
The paywall is one moment in a longer journey. Subscription orchestration — the practice of designing, testing, and optimizing the complete subscriber journey from first impression to first payment and beyond, across every platform, from a single system, without code — is what Nami is built for. Connect onboarding screens, offer pages, and upgrade prompts into complete subscriber flows where what a user selects early determines what they see at the conversion moment.
One dashboard for every screen — including CTV
Manage subscription experiences for iOS and Android alongside the web, and extend to Apple TV, Roku, Fire TV, and the major connected TV platforms when you're ready — all from the same dashboard. Teams expanding beyond mobile don't need a separate tool for each surface. Nami covers the full platform footprint from one place.
See what actually drives conversion
Nami Insights connects experience decisions to subscriber outcomes — conversion rate, trial starts, and revenue, segmented by platform, campaign, and product SKU. Not generic click data from a general analytics tool. The subscription-specific analytics layer your team needs to make decisions about the funnel directly.
Launch with a partner, not just a platform
Nami's Professional Services team guides onboarding, configures templates, sets up the first experiments, and stays engaged as a strategic partner. Most mobile teams are running live subscriber experiences within weeks. The Professional Services team helps plan not just what to build first but where to take the experience layer next.
Proof at scale
Millions in revenue uplift across our customer base — across fitness, productivity, education, lifestyle, and beyond.
Integrations
Your stack stays.
Your stack stays.
Nami fits in.
Nami works alongside your existing billing, analytics, and engagement tools.
Plus CDP, ESP, app store, and CTV partners.
See all integrations
Mobile App Publishers FAQ
What mobile app teams ask before the first call.
Does Nami work alongside RevenueCat or our existing subscription management platform?
RevenueCat handles billing. Nami handles the experience layer — the pages, flows, and campaigns subscribers actually see and interact with. You don't have to replace your billing infrastructure to get full-funnel journey composition, cross-platform pages, and subscription-aware analytics. Most mobile publishers keep their billing stack and add Nami on top.
Can we run A/B tests without going through App Store review?
Yes. Once the Nami SDK is integrated, all experience changes — paywall layouts, onboarding flows, pricing presentations, messaging — publish from the Nami dashboard without requiring an app update or App Store submission. Experiments run at the SDK level, not the binary level.
Will the Nami SDK affect our app's performance or stability?
The Nami SDK is designed to have no measurable impact on app performance. It's a lightweight integration used across a subscriber base of millions. Nami's uptime is up to 99.99% — purchase flows and entitlement delivery are always available.
Does Nami support CTV if we expand there later?
Yes. CTV is built into Nami's platform from day one — Apple TV, Roku, Fire TV, LG, Samsung, Vizio, Xbox, and Google TV are all supported from the same dashboard you use for iOS and Android. If CTV is in your roadmap, you won't need a new tool when you get there.
What does implementation actually involve?
The initial SDK integration is a one-time engineering effort. After that, Nami's Professional Services team handles template configuration, onboarding setup, and first-experiment launch. Most mobile teams are running their first live experiences in weeks, not quarters.
The apps that iterate the fastest win.
Bring every subscriber-facing moment — paywall, onboarding, upgrade screen — into one experience layer your team can actually update.