Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
When previewing paywalls that branch on launch context, builders can now feed in numbers and booleans directly from the preview menu instead of editing raw JSON — making it faster to verify condition rules like “premium === true” or “trialDays > 7” without leaving the canvas.
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