Blog post
The Paywall Experiment Velocity Gap: Blame the Release Cycle
Most subscription teams know what to test. The bottleneck is the release window. Here's how A/B testing paywalls without an app release changes the math.
Target campaigns by how long a device has been around
Campaign audiences can now include a Device Created Date filter, so you can target brand-new installs, long-time users, or any window in between — using a friendly date or “within the last N days/weeks/months” picker, with no SDK or code changes.
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